Our Story

Hi, I’m Charan the founder of Reev! As a parent and fashion enthusiast, I’ve always felt there’s a lack of variety when it comes to South Asian kidswear in the UK and the West. At Reev we're on a mission to celebrate the diversity of Asian styles and fabrics whilst preserving the innocence and joy that childhood should embody.

When I was younger, wearing Asian outfits was a special occasion - mostly because my grandmother or mum had to sew them by hand. There simply weren’t enough ready-made options available for kids. Those moments of dressing up in vibrant colours and intricate designs were some of my most cherished memories and they connected me to my roots.

I want to keep our traditions alive and give our children a chance to experience the joy and vibrancy of dressing up in Asian attire. Every piece in our collection is a celebration of our heritage, designed to make kids feel proud and connected to their culture.

Reev brings fresh, modern designs that celebrate Asian culture while letting kids be kids. Our collection is all about vibrant colours, playful patterns and good quality comfortable fabrics that are gentle on your child’s delicate skin. Allowing your little ones to express their unique personalities, ensuring they feel as good as they look.

This is more than just kidswear - it’s a way to preserve our stories, our traditions and our identity for generations to come.